Privacy Policy

This Privacy Policy describes how Renn Kirby Charles Town Auto ("we," "us," or "our") collects, uses, and discloses your personal information when you visit our website, interact with our services, or visit our dealership located at 25 Troy Drive, Charles Town, WV 25414.

We are committed to protecting your privacy and handling your personal information in a transparent and secure manner. By using our website and services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect various types of information for different purposes to provide and improve our services to you.

a. Personal Information (Directly Provided by You)

• Contact Information: Name, email address, phone number, postal address
• Vehicle Information: Make, model, year, VIN, trade-in details, service history
• Financial Information: Information related to financing applications, credit history, income, and employment details
• Demographic Information: Age, gender, marital status (optional)
• Communications: Records of your correspondence with us, including inquiries, feedback, and support requests

b. Usage Data (Automatically Collected)

We may collect information about how our website is accessed and used, including your IP address, browser type, pages visited, time and date of visits, and device identifiers.

c. Tracking & Cookies Data

We use cookies and similar tracking technologies to track activity on our website:

• Cookies: Small data files placed on your device for website operation, preferences, and security
• Web Beacons/Pixels: Electronic files used to record information about how you browse
• Other Tracking Technologies: Tags and scripts to collect and improve our service

2. How We Use Your Information

Renn Kirby Charles Town Auto uses the collected data for various purposes, including:

• To provide and maintain our services
• To process vehicle purchases, financing applications, and service requests
• To communicate with you regarding your inquiries, orders, and customer service
• To send promotional emails, newsletters, and marketing materials (with your consent)
• To analyze usage patterns and improve our website and services
• To comply with legal obligations and enforce our policies
• To detect and prevent fraudulent transactions and other illegal activities

3. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

4. Your Rights & Choices

You have the right to:

• Access, update, or delete your personal information
• Opt-out of marketing communications
• Disable cookies through your browser settings
• Request information about how your data is used

5. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at: